In a laymen language, Search Engine
Optimization is a way to rank your website higher in the search results.
Most of the users look into the search engines rather than typing full
URL of any website in browser to find anything over the internet. Users
get top 10 results on the first page and ofcourse they visit any of
these 10 websites. So in search engine optimization we learn how to
optimize our website to get a good ranking in search results.
How to do Search Engine Optimization?
The very first thing we need to understand the answer of this question is to understand the concept of search engines. A search engine is a kind of automated program which gives you results according to your search term. The search term is called keyword. The bots or spiders work according to the search term and bring the most appropriate results in front of user related to the query. Search engines have some predefined algorithms or search criteria to find the most appropriate results.
Search Engine Optimization is a concept to understand the algorithms and work according to the guidelines of every search engine so the result can be optimized and you can work to promote your website higher in the search engine rankings.
How to do Search Engine Optimization?
The very first thing we need to understand the answer of this question is to understand the concept of search engines. A search engine is a kind of automated program which gives you results according to your search term. The search term is called keyword. The bots or spiders work according to the search term and bring the most appropriate results in front of user related to the query. Search engines have some predefined algorithms or search criteria to find the most appropriate results.
Search Engine Optimization is a concept to understand the algorithms and work according to the guidelines of every search engine so the result can be optimized and you can work to promote your website higher in the search engine rankings.
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